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ASK & EMBLA: IL LABORATORIO DI STILE HELLY HANSEN P/E 2011

Scritto da Fiamma • Martedì, 22 giugno 2010 • Categoria: Fashion


Secondo la tradizione norvegese il dio Odin e i suoi fratelli crearono Ask ed Embla, il primo uomo e la prima donna, dotandoli di una bellezza senza paragoni.



La più innovativa ed elegante collezione sportswear mai realizzata da Helly Hansen prende il nome da questi due progenitori scandinavi, a testimonianza del forte legame dell'azienda con le proprie radici culturali.
La collezione Ask & Embla spring summer 2011 è un laboratorio di stile dove si unisce la tecnologia e i materiali tecnici con il design scandinavo, minimalista e nel contempo fortemente innovativo.

Principalmente basata su capi spalla, la collezione propone soluzioni di stile versatili, adatte sia al tempo libero sia a situazioni più formali.
L'utilizzo di tessuti estremamente soffici e leggeri, abbinati a membrane impermeabili e traspiranti, rende le giacche Ask & Embla capaci di offrire protezione e comfort anche in condizioni meteo variabili in cui si alternano pioggia e sole.


Realizzata in HellyTech® - waterproof e traspirante - la W Embla Sail Jacket abbina una evidente funzionalità a uno stile elegante ricco di personalità, con un design minimalista che tradisce la sua derivazione nautica nell'utilizzo di dettagli come i bottoni doppiopetto e l'alto collo protettivo.

La New Ask Softshell Coat si appropria del tessuto tecnico softshell trasformandolo in un impermeabile tre quarti funzionale ed elegante, che offre un'interpretazione fuori dagli schemi al tema della protezione dalla pioggia.


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